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The more categories & cultures you work in, the more likely you are to draw inspiration from one place and re-apply it elsewhere. There are remarkable parallels between categories you would never suspect, like bathtubs and desserts. This cross-category and cross-cultural fertilization results in some remarkable ideas.

Idea-Link’s work covers a diverse range of consumer and business-to-business categories, as well as developed and developing countries across the world:

ARGENTINA, AUSTRALIA, BELGIUM, BRAZIL, CANADA, CHILE, CHINA, COSTA RICA, ENGLAND, FRANCE, GERMANY, ITALY, MEXICO, SCOTLAND, SWITZERLAND, UNITED STATES OF AMERICA
 
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